DUT in Business and Marketing Techniques

Teaching is based on getting to know and understanding the business environment, with subjects that are aimed at making students versatile and able to adapt as quickly as possible to the world for the world of business.

Lecturers, teachers and professionals teach courses; where students receive lectures and seminars providing close interaction and frequent exchanges with their teachers.

The subjects taught include:

  • Negotiation
  • Business law
  • Marketing
  • Company structuring
  • Foreign languages
  • Writing and general knowledge
  • Communication skills
  • Economics
  • Understanding foreign markets
  • Accountancy
  • Computer skills
  • Maths
  • Statistics
  • Career planning
  • Logistics

A compulsory 2-month internship in the second year allows students to familiarise themselves with the world of work and to put theory into practice. This professional experience reinforces the skills and knowledge learned during the compulsory 2-week internship, which takes place in the first year.

Students will also undertake supervised projects, where the entire Department of Business and Marketing functions as a model company. Students are divided into small groups: each group functions as an individual department following the way a real company works. The model company is strictly organised with project leaders and managers, not forgetting teacher supervision.
Throughout the course, students run and manage a large-scale project with or for investors and partner companies. Since 1983 the department has initiated and carried out ambitious events, exhibitions, and national congresses such as that of the Best Craftsmen of France.
The supervised project involves using many skills, including keeping an eye on the competition and building strategies, setting goals, sticking to budgets, managing teams and developing interpersonal skills.

This unique professional experience allows for performing tasks in the following areas of business: marketing studies, advising in communication, I.T., event planning, and last but not least these projects help students greatly in terms of self-development, commitment to work, and creativity all from an individual perspective.

Thanks to this course, students will gain key skills for better employability and adaptability to the changing job-market, alternatively students may choose to go on to further study.